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Like-minded partners with one shared goal: Helping you make money.In order to take advantage of the recent opportunities available within the world of electronic marketing, Georgian Consulting was created, and expected to flourish in the field of Affiliate Marketing.
Mainly what Affiliate Marketing does is link advertisers, those with something to sell who are looking for a market, and publishers, those with the means to get the word out about it.
Publishers are the ones that have the capabilities to recognize and utilize the myriad of internet based marketing tools and tactics. These resources are widely available and sufficient for covering and reaching a large customer and lead base in a specific niche or large market direction. This approach requires publishers to have extensive access to SMS and email lists, social networking followers, and website sign up lists.
Generally advertisers are simply companies that self-represent and have their own products or services to offer, or they are providing a similar product or service on behalf of another company. Products and services are directly available to current customers and potential consumers within the geographical market, but they as equally as interested in accessing potential revenue in other areas by way of web-based marketing methods throughout the globe. There is the possibility of advertising directly to businesses, though our company has found a direct approach to the individual customer is a more effective approach.
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Conclusively, advertisers would benefit from identifying and working in conjunction with publishers that are well versed in the on-line execution of product and service promotion. There are numerous types of electronic marketing tools, the most commonly used being websites containing banner advertisements in addition to email enrollments and SMS offers. For example, this type of promotion would be seen as something in the realm of a children’s clothing line advertising on a daycare website via a banner ad, or with an offer of a discount in exchange for an email enrollment.
When it comes to Affiliate Marketing, the advertisers provide promotions, and are then connected with a publisher to run it. Pay for performance tends to be the most common method used in this sector of advertising, which would entail a publisher receiving compensation only if they were successful in securing a promotional offer.
The most popular models of pay for performance marketing, in order of popularity, are: cost-per-action (CPA), cost-per-click (CPC), and cost-per-thousand (CPM).
In a CPA model, remuneration is applied to a specified promotion or offer on the basis of a fixed action being completed fully. If the activity is of higher value to the advertiser, the compensation will increase. As an example, a publisher may receive a higher payout for an action that leads to a sale, than an action that leads to an email enrollment or another lower quality lead. Payment for a CPA model is always dependent on the level of value of a product or service, the quality of a potential lead provided, and the information received or amount of a completed sale. It is viewed as a high standard model and is a favored method of advertising.
When it comes to CPC, it is undoubtedly the easiest model currently available. The publisher receives payment from the advertiser based on each click generated by an offer or promotion. Payment is much lower for this method of marketing as the leads are not very high quality based on lack of user information.
In regards to the CPM method of pay for performance marketing, it is the least commonly used and the payouts are generally the lowest. This type of advertising is used more as a tool to build customer loyalty and brand awareness amongst a new potential customer base, as payment is determined by total page views.
In an attempt to take advantage of this growing market and utilize to the fullest extent the strategies available to our company, we are pushing the already decade-long established affiliate marketing field from the US to Europe, and beyond.